What is Digital Signage?
Digital signage displays are a modern and dynamic way to showcase multimedia content, including videos, images, live data, and advertisements, using screens or LED walls. It’s widely used in retail stores, corporate offices, malls, restaurants, and even schools.
Why Pricing Matters in Digital Signage
Whether you’re a small café owner or a corporate decision-maker, price plays a huge role in determining the feasibility of digital signage solutions. From hardware to installation and maintenance, knowing what you’re paying for helps you avoid surprises.
Factors Influencing Digital Signage Display Price
Display Size and Type
The size of the screen has a direct impact on cost. A 32-inch commercial-grade display may cost around RM1,000–RM2,000, while a 98-inch LED video wall panel can exceed RM50,000.
LED vs. LCD vs. OLED
- LCD: Affordable and common in indoor setups.
- LED: Higher brightness, suitable for both indoor and outdoor.
- OLED: Expensive but offers vivid colors and thinner panels.
Resolution and Brightness
Higher resolutions, such as 4K or 8K, cost more. Also, brighter displays (measured in nits) for outdoor use are more expensive.
Indoor vs. Outdoor Displays
Outdoor screens must withstand weather and direct sunlight. That adds to cost due to waterproofing, brightness, and durable enclosures.
Touchscreen and Interactive Features
Adding touch capabilities bumps up the cost by 30–60%, depending on the screen size.
Customization & Branding Options
Custom-shaped screens or branded enclosures add design and manufacturing costs.
Software & CMS Integration
Many digital signage systems require software to manage content. Some are free, while others come with a monthly fee.
Digital Signage Hardware Costs
Entry-Level Display Pricing
Ideal for small businesses or startups:
- 32″–43″ display: RM1,000 – RM2,500
- Basic media player: RM300 – RM800
Mid-Range Display Pricing
For businesses with higher demands:
- 50″–65″ display: RM3,000 – RM7,000
- Media player: RM800 – RM1,500
- Software license (annual): RM1,000+
Premium Display Pricing
For enterprise and high-traffic areas:
- LED walls: RM10,000 – RM100,000+
- Custom enclosures and mounts
- Advanced CMS with analytics and AI: RM3,000+ annually
Additional Cost Considerations
Mounting and Installation
Wall brackets, ceiling mounts, or freestanding kiosks cost between RM300 and RM3,000. Installation labor costs an additional RM500–RM2,000.
Media Players and Devices
A commercial-grade digital signage player, such as BrightSign or Intel NUC, can range from RM1,000 to RM3,000.
Maintenance and Warranty
Extended warranties and regular servicing contracts cost around RM500–RM2,000 annually.
Content Creation & Updates
Content creation services can cost between RM500 and RM3,000 per project. Subscription to content design platforms may incur a monthly fee of RM100–RM500.
Cost Comparison: Digital Signage vs Traditional Advertising
| Feature | Digital Signage | Print/Traditional Ads |
|---|---|---|
| Setup Cost | High | Low |
| Long-Term ROI | High | Low |
| Content Update | Instant | Manual |
| Engagement | Dynamic | Static |
In the long run, digital signage often proves to be more cost-efficient.
Real Market Prices in 2025
Price Range for Small Businesses
- Starter bundle (screen + player + software): RM2,000 – RM5,000
- Installation: RM500 – RM1,500
- Monthly CMS cost: RM100 – RM300
Price Range for Enterprise Solutions
- LED wall or multiple displays: RM20,000 – RM100,000+
- Custom app and integration: RM10,000+
- Full support and maintenance: RM2,000 – RM5,000 annually
Where to Buy Digital Signage Displays
Online Vendors
Popular eCommerce platforms offer basic signage solutions. Great for budget buys, but limited in support.
Local Suppliers
These vendors offer installation, warranty, and support services. Often better for long-term reliability.
Custom Solutions Providers
Agencies and integrators tailor solutions to your needs—from design to deployment. Ideal for businesses wanting full-service support.
Tips to Save on Digital Signage Costs
Leasing Options
Don’t want to pay upfront? Many vendors now offer monthly leasing starting at RM200/month for basic packages.
DIY Installation
If you’re handy, skip professional installation and save RM1,000 or more.
Open-source CMS Tools
Skip subscription software by using free CMS platforms like Xibo or Screenly.
Conclusion
Digital signage is a smart and scalable investment for any business seeking to enhance customer engagement and marketing. Prices vary significantly based on size, features, and setup complexity; however, there are options available for every budget. Whether you’re displaying menus at a café or managing an ad wall in a mall, understanding the true costs helps you make better decisions. Shop smart, plan, and invest in solutions that offer long-term ROI.
FAQs
1. What is the average cost of a digital signage display?
For a basic setup, expect to pay between RM2,000 and RM5,000. Premium displays and video walls can exceed RM50,000.
2. Are there ongoing costs involved?
Yes, especially for software licenses, content updates, and maintenance—typically ranging from RM100 to RM500/month.
3. How long do digital signage displays last?
Most commercial-grade displays last 5–7 years with proper maintenance.
4. Can I use a regular TV for digital signage?
You can, but commercial displays are more durable, brighter, and offer better performance in public spaces.
5. What’s the cheapest way to get started?
Utilize a smart TV with USB playback capabilities, DIY installation, and open-source software. You can start under RM2,000.